Liforme is a fast growing and dynamic UK company who have revolutionized the fitness industry by reinventing the yoga mat. The brand was founded in 2008 by James Armitage after five years of extensive research and development and is recognised globally for combining athletic performance with deep ethical and environmental responsibility. Today Liforme is a digitally-native company serving customers in more than 185 countries. Specially designed top surface of non-toxic eco-polyurethane. It provides unbeatable, slip-free traction for both dry and sweaty hands. The world's first intelligent universal alignment guide printed directly on the mat surface. Geometric markers help yogis of any size maintain balance and proper posture. Environmentally Friendly Materials All mats are completely PVC-free, non-toxic and biodegradable in one to five years.