Effective date: 4th March 2026
Who we are
Love Cashback (“we”, “us”, “our”) operates a coupons and cashback platform that helps members earn rewards on qualifying purchases. We are the data controller of personal data processed for our UK services.
How to contact us
Email: [email protected]
Data Protection Lead / DPO (if applicable): [email protected].
Supervisory authority: UK Information Commissioner’s Office (ICO). You have the right to complain to the ICO if you are unhappy with how we handle your data.
What this policy covers
This policy explains what personal data we collect, how and why we use it, who we share it with, how long we keep it, and your rights under the UK GDPR and the Data Protection Act 2018.
Data we collect
- Account data – name, email address, country/region and marketing preferences.
- Cashback & transaction data – the retailers you visit through us, your purchases and their value, cashback status and withdrawal history.
- Bank payout details – the bank details needed to pay you, when you request a bank transfer via our payment provider.
- PayPal payout details – your PayPal account email address.
- Verification data – where we ask for it to prevent fraud or confirm your identity: proof of identity, evidence of a change of name, and proof that you hold the payment account you have nominated.
- Technical data – IP address, device and browser information, and approximate location.
- Cookies and similar identifiers – used to attribute sales and prevent fraud.
- Support data – messages, attachments and evidence you send us, such as for missing cashback claims.
How we use your data and our lawful bases
- Running your account, tracking cashback and paying you – performance of a contract.
- Payments, tax and accounting records – legal obligation and contract.
- Customer support and missing cashback claims – contract or legitimate interests.
- Fraud prevention and platform security – legitimate interests and, where applicable, legal obligation.
- Analytics and service improvement – legitimate interests.
- Marketing communications and non-essential cookies – consent, which you can withdraw at any time.
Payout details (Bank Transfer & PayPal)
When you request a payout, you can choose between bank transfer (via our payment provider) and PayPal. The way we handle your details depends on the payout method:
Bank transfer (via payment provider)
- We collect the bank details needed to send your payout.
- These details are sent securely to our payment provider and are not stored in our systems.
- Our payment provider stores and processes these details in accordance with their privacy policy.
- When shown in your account, they are partly masked.
- We store a reference to your payout details to make future payouts and to help prevent fraud.
PayPal
- We collect your PayPal account email address.
- This email address is stored securely and encrypted.
- We use it only to send your payouts to PayPal and to help prevent fraud, and do not share it with third parties other than PayPal.
Cookies and affiliate tracking
We and our partners use cookies and similar technologies to attribute sales and ensure cashback can be awarded. Some cookies are strictly necessary (e.g., to keep you signed in and to track your cashback). Others are for analytics or marketing and can be controlled in your browser or our preferences centre.
Balance Boosters (third-party lead offers)
Our Balance Boosters feature connects you with promotional offers from independent third-party companies ("Booster Partners"). When you activate a Balance Booster, you are redirected to the Booster Partner’s website where you may be asked to register, request a quote, or provide personal information directly to them.
Important: Any personal data you submit to a Booster Partner is collected and processed by that Booster Partner, not by us. Their privacy policy and terms govern how your data is handled, stored, shared, and used. We strongly recommend reading the Booster Partner’s privacy policy before providing any personal information.
What we receive from Booster Partners:
- Completion confirmation – we are notified whether the required action (e.g., registration, quote request) was completed so we can credit your cashback reward.
- Transaction reference – a reference ID for tracking and dispute resolution purposes.
We do not receive the personal data you submitted to the Booster Partner (such as your responses to their forms, financial details, or any other information you provided on their site). We have no control over and accept no responsibility for how Booster Partners process your data.
Who we share data with
- Retailers & affiliate networks to validate transactions and confirm commission.
- Payment providers for withdrawals (e.g., our payment provider, PayPal).
- Service providers (hosting, analytics, fraud tools, customer support platforms) under contract.
- Authorities where required by law or to enforce our rights.
International transfers
Where data is transferred outside the UK, we use appropriate safeguards such as the UK International Data Transfer Agreement (IDTA) or Addendum to the EU SCCs, and apply technical/organizational measures.
Retention
Account and transaction records are typically kept for the life of your account and for up to six years after closure for tax/audit compliance, fraud prevention, and dispute resolution, unless a longer period is required by law.
Fraud prevention and automated checks
To protect our members, retailers and the platform, we use a combination of automated checks and manual review to detect fraud and other misuse of our services, including activity that breaches our Terms. These checks use information we hold about your account and its activity.
Where these checks indicate a risk, your account may be suspended or restricted automatically while it is reviewed. We will tell you when this happens, and you can ask for the decision to be reviewed by a member of our team.
Your rights (UK)
- Access your personal data and receive a copy.
- Rectify inaccurate or incomplete data.
- Erase data in certain circumstances.
- Restrict or object to processing based on legitimate interests.
- Data portability for data you provided to us.
- Withdraw consent at any time for marketing.
- Not to be subject to a decision based solely on automated processing that significantly affects you, and to ask for such a decision to be reviewed by a person.
- Lodge a complaint with the ICO.
Children
Our services are not intended for anyone under the age of 18 years old. We do not knowingly collect data from children. If you believe a child has provided data, contact us to delete it.
Security
We use appropriate technical and organisational measures (including encryption, access controls and regular reviews) to protect your data.
Browser extension
We offer the Love Cashback browser extension for Google Chrome. It lets you know when cashback is available on the site you are visiting and lets you activate it in one click. To do this, it checks the site you are on against our list of participating stores. When you are signed in, it shows a summary of your account, such as your name and cashback balance.
The extension does not collect your browsing history or the content of the pages you visit. You can remove it, along with anything it has stored in your browser, at any time in your browser settings.
Changes to this policy
We may update this policy from time to time. We will post changes here and update the effective date.