Stand4 Socks is a purpose-driven, certified B Corp sock brand on a buy-one-give-one model to turn an everyday item into a tool for social good. Founded by Josh Turner after a casual conversation with friends about why everyday clothing items couldn’t be engineered to change the world. For every pair of socks a customer buys, the company donates a pair specially made for vulnerable people and people experiencing homelessness. Rather than donating cheap overstock, the brand crafted a one-of-a-kind donation sock with high durability. It’s thick, anti-bacterial, dark colours to match the needs of one living on the street. The products come in bright patterns, corporate custom options and festive lines, along with traditional every day work and athletic varieties.